Program Requirements

Hours: 21

BUS 101Introduction to Business (3)

ECO 212Principles of Microeconomics (3) S/CEP

MKT 300Principles of Marketing (3)

MKT 365Consumer Behavior (3) LAS


PSY 365Consumer Behavior (3) LAS

Choose three Marketing electives (9 hours)*

*If Market Research is taken as one of the electives, then Statistics will be a pre-requisite for the course.

The total credit hours are 21 hours with an additional 3 hours in Statistics if a student takes Market Research. The School of Business requires that students with a major in business administration or accounting take statistics.

***Effective July 1, 2014, the College of Mount St. Joseph became Mount St. Joseph University. Any reference within the catalog to the College will be understood to be a reference to Mount St. Joseph University after July 1, 2014, unless otherwise noted.***