Program Requirements

Hours: 60

Business Core - 42 Hours

ACC 213 Principles of Accounting I - Financial (3)
ACC 214 Principles of Accounting II - Managerial (3)
BUS 210 Business Law I (3)
BUS 352 Business Communications I (3)
BUS 498 Entrepreneurship and New Venture Creation (3)
CIS 203 Business Information Technology (3)
ECO 211 Principles of Macroeconomics (3)
ECO 212 Principles of Microeconomics (3) CEP
FIN 300 Corporate Finance (3)

ETH:PHI 397 Ethical Conduct of Business (3) CE
or
ETH:REL 251 Business Ethics (3) CE

MGT 300 Management/Org Behavior (3)
MKT 300 Principles of Marketing (3)
MTH 174 Statistics I (3) CMA

MTH 180 Math for Business (3) CMA
or
MTH 190 Concepts of Calculus (3) CMA

Major Courses - 18 hours

MKT 365 Consumer Behavior (3) LAS
MKT 371 International Marketing (3)
MKT 415 Marketing Research (3)
MKT 420 Marketing Management (3)
Choose two additional MKT courses - (6 hours)

Residency requirement: 12 credits of upper division major courses (300 and 400 level courses that are not part of the Business Core)

Program Outcomes

Graduates with a major in marketing will:

  • Be able to analyze business situations and make creative, logical, and ethical decisions.
  • Be skilled users of technologies as used in business.
  • Communicate effectively in business situations.
  • Have a current and broad-based knowledge of business.
  • Apply awareness of global and social issues in the business environment.
  • Explain the interaction of the elements of the marketing mix, that is, product, price, promotion, place that are used by the marketing manager to identify and solve problems and to develop marketing strategy.
  • Analyze the role of marketing in a firm or organization and identify opportunities to support and interact with other functions in the firm or organization.
  • Identify target markets for goods and services through analysis of consumer needs, wants, and interests and do so in a legal and ethical way.